If you are a small business trying to attract new clients you will be aware that advertising yourself is one of your major expenses after your business premises and wage costs.
Regular advertising in your local paper may well be attracting fresh business but it can prove to be expensive on a regular basis.
Having a company web site is a form of advertising that provides a good return on investment as the initial costs can be less than you pay for two months of newspaper advertising and the annual recurring costs can be little more than a weeks worth.
Moreover, a web site is still advertising your business long after the newspaper has been recycled into a cardboard box. It is a shop window for your services that can be seen every hour of every day and in every corner of the world.
"Show me a business that's not on the Internet, and I'll
show you a business that's out of touch with the future."